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In 2022, Whitney launched the company's first iteration. It was started as white-labeling under a former boss’s newly established company. As she handled the process side and delivery with a nicely buttoned-up timeline, opportunities began to open. Eventually, she took the leap and left her full-time job leading a university campus in the spring of 2023. Mentors told her she’d regret it since she was at the “pinnacle” of her career. She knew that never trying was a greater risk.

Life has a funny way of hitting really hard when you decide to take bold leaps, and in 2023, she’d tell you that her life “imploded.” Both of her parents were diagnosed with cancer within six months of each other (they’re now both in remission, praise God!). Several family members and dear friends passed away in that same time frame and starting a company and sinking all of her financial stability into it felt impossible.

She returned to full-time employment for a short stint. But as entrepreneurs know, that fire can’t be quelled. It reared back up, and she knew it was time to try again.

This time with an adapted angle. She rebranded the company to Emboldened Entrepreneur after months of seeking the Lord for what she was supposed to do and continually seeing the world “emboldened” illuminated throughout her journals over the prior two years. She didn’t quite know what Emboldened Entrepreneur would hold, but she knew the root words of the two ignited an undeniable purpose within her.

She started coaching — alongside helping a couple of companies with their process implementations — and then started adding facilitated team strategy sessions into the mix.

Before long, she began to realize there was a much greater impact that could be made if she could partner with teams to combine those skills and passions, positioning leaders for greater impact in their organizations and in their next chapter of life.

After further research in the San Antonio area, she discovered a significantly underserved market for business transitions. So, she began reaching out to business brokers, financial planners, and attorneys to explore this market opportunity. The overwhelming feedback was that our business owners need this kind of support.

That’s when she learned that roughly 80% of businesses don’t sell. As an entrepreneur who has sunk her own blood, sweat, tears, and some financial investments into launching a company that she felt compelled to see through, she couldn’t imagine the burden that owners must feel when they’re ready to retire and sell their business as a retirement plan.

And that is where this path was forged. She saw an opportunity to make a greater impact with owners and teams through fractional COO support, and to partner with brokers and other entities to ensure maximum value and opportunities by getting ahead of the curve and planning for their exit more intentionally.

She reached out to Tony for advice on his extensive M&A experience, and the two combined efforts to better serve leaders during their business transitions. Tony primarily serves in an advisory capacity to bring his wealth of knowledge to the table for leaders and to prepare for exiting.